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; ~8 v2 J& I7 |0 C+ t/ l That the idea behind BrandKiller, a project developed by four Philadelphia developers named Jonathan Dubin, Reed Rosenbluth, Tom Catullo, and Alex Crits-Christoph as part of as part of Penn annual PennApps hackathon. Of course, it not exactly seamless: It actually a custom-built head-mounted display, the foursome explain on ChallengePost; thanks to the computer vision software OpenCV, their software that can recognize and blur a list of specific logos. stanley puodelis 8220;What if we lived in a world where consumers were blind to the excesses of corporate branding , they ask. Of course, it more proof of concept than anything鈥攏o one, excep stanley cupe t maybe William Gibson legendarily logo-averse heroine Cayce Pollard, is going to walk around with a faceputer to avoid logos. But the point here is that augmented reality tech, in the future, won ;t just be used to add advertising to our world, as many have feared it might be. It will also be more than stanley thermos capable of deleting or censoring certain it, too. The question, then, is actually whether the companies behind those logos would ever allow that to be legal. [ChallengePost; h/t BrandNew] Augmented realityHacks Daily Newsletter Ditk Purity Ring: Lofticries9 a% L9 P6 j2 z8 c
inspire a lot of jokes that reference George Orwell 1984. But it was in that titular year, three deca taza stanley des ago today, that the U.S. Supreme Court reached a decision that defined and protected our right to record copyrighted material: Sony Corp. of America v. Universal City Studios, Inc., or the Betamax case. you-dont-own-the-books-on-your-kindle-5954497 Ars Technica has a great recounting of the long road that led to the January 17th, 1984 decision; it a fascinating read. In short, Sony started catching heat from studios as soon as the Betamax hit the market in 1976, and legal uncertainty, a square dance of rulings and appeals, and lobbying from both sides left consumers unsure just what they could and couldn ;t do with their Video Tape Recorders the term VCR still h stanley becher adn ;t been adopted . The final ruling鈥攚hich you can read in full here鈥攄idn ;t just legalize the right to record on a Sony Betamax machine. As Robert Schwartz, then a young lawyer for the hastily-assembled Home Recording Rights Coalition involved in the case, writes on Slate: Without these [ 8230;] protections for consumers and innovators, we could stanley butelka not today buy most consumer digital products or log on to most online services that search for, store, and respond to copyrighted information. All online services, as well as digital devices like DVRs, smartphones, and tablets, must routinely store and display copyrighted information and programming based on c |
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